January, 2022 - Stewart Norman Associates

Tips For A Brand Merchandising Strategy

by Stewart Norman Associates

Many companies today use branded merchandise. It is offered in opening ceremonies, events that you sponsor, and more. This is a very effective strategy to grab the customers’ attention. This activity will showcase the company’s messages, morals, visuals, brand persona, and more. You should create a brand merchandising strategy by focusing on your target market.

Casino-Themed Brand Merchandising Products
Online casinos use various marketing strategies to promote their business, and brand merchandising is one of them. This strategy is low cost and very effective. Besides providing free bet offers, welcome bonuses, and other types of promotions, these casinos also use brand merchandising. Here are some products that are used for brand merchandising. Customised Playing Cards You can give playing cards with the logo and name of your online casino. These cards are very handy and often used by people at home or at parties. They will love to keep a pack of these cards in their brands. When they play with it, the others will also notice your brand. Slot Machine Pen This pen will constantly remind the customers how exciting was it to pull the lever to win a jackpot. This pen might motivate them to try out their luck again. You can customize the pen with your logo and special message. Slot Machine Luggage Tag This product is very useful when you are travelling. It’s a great brand merchandising product as it can attract lots of people and let them know about your brand. This luggage tag may remind you of your last visit to a casino. Even if you can’t visit one now, it may motivate you to play online casino games. Roulette Key Chain Holder Key chain holders are very useful. Whether it’s car keys or home keys, every time you open the door, it will remind you of the brand. Roulette key chain holders can improve brand recognition. These products are great for brand merchandising. You will find many companies making these products, and you can ask for a quote. These are not very expensive, and so casinos can boost their revenue without having to spend much on this promotional activity.
Benefits Of Brand Merchandising for Online Casinos
The online casino business is growing, and as a result, the competition is becoming fierce. The online casino owners are trying out ways to promote their brand to stay ahead of the competition. Over the years, brand merchandising has proved to be a very effective marketing strategy for promoting the online casino business. Here are some benefits of it. Low-Cost Marketing The marketing expenditure of an online casino company like Karamba UK can be huge if you don’t choose the marketing strategy carefully. Brand merchandising has proven to be a low-cost marketing strategy that can give you great results. When the customers wear a t-shirt with your online casino site logo, they will be showing your brand to many other people. A t-shirt doesn’t cost much, but you can reach a lot of prospective customers with it. Brand Recognition Brand merchandising is a great way to boost brand recognition. You will be placing your logo and business name on a product that the customer will wear every day. So, they will always remember your logo and brand name. This type of promotion doesn’t annoy the customers like other promotional approaches. Good Shelf Life When you promote your online casino business using brand merchandising, the promotional activity remains alive for a long time. On average, a customer keeps a branded product for 18 months at least. Your logo and brand name will be in front of the customer’s eyes for a long time. Boosts Customer Loyalty People will be happy to receive the branded merchandise. They will remember what they got for a long time. They will join your casino site and then eventually become your loyal customer. Giving branded merchandise to the customers show that you care for them. You can improve your brand image and get lots of customers using brand merchandising.
Tips For A Brand Merchandising Strategy
Many companies today use branded merchandise. It is offered in opening ceremonies, events that you sponsor, and more. This is a very effective strategy to grab the customers’ attention. This activity will showcase the company’s messages, morals, visuals, brand persona, and more. You should create a brand merchandising strategy by focusing on your target market. Here are some tips for brand merchandising strategies. More Use Of Goods You should grab an item that most captures the audience’s attention. Lifestyle products are good choices which they will use every day. For example, t-shirts, sportswear, smart bags, and health items. The more the customers will be using the branded products, the more they will remember the brand logo and name. So, whenever they need a product that you manufacture or supply, they will choose your brand as your brand image is already instilled in their minds. The Strategy Must Be Effective No matter what type of strategy you use for this type of promotion, you must make sure that the strategy is effective. People should be able to trust the company and rely on it. You can co-brand with other brands. This can help to form good brand identification. Another strategy you can use is to make use of 3D branded merchandise. Get Maximum Return On Investment Before planning any particular strategy for brand merchandising, you should think of your goals first. You must think of the things that will help you to spread the message about your promotional product. You should evaluate the cost of the trip to find out the maximum return on investment. You should make sure that the customers can relate to the promotional items. That way, they will remember the brand more. Automated Ordering You must get automated order. This system lets the marketing team and other people relax a bit. This automated order has a relation with the pre-approval of products. It gives you the chance to buy in bulk if you need them. This strategy also eliminates the risk of ordering too many products. Automated ordering reduces the time between ordering and receiving the products. If you use these strategies, then your brand merchandising will be successful. It will help to grow your business, and you can earn more revenue. Make sure to incorporate these strategies into your brand merchandising plan.
Choosing The Best Promotional Product for Brand Merchandising
Brand merchandising is a great approach to build brand image and increase sales. It also helps to retain customers. Many businesses make the mistake of not thinking carefully about the products they are going to pick for brand merchandising. Here you will get tips on choosing the best promotional product for brand merchandising. Consider The Target Market You should understand your customers first. It is important to ask questions to know more about them. You should find out their gender, age, interest, job, and income. This will give you an idea about what kind of products they may like and use every day. Do Research You should do thorough research on the various corporate promotional products available in the market. You should find out the popular products that have high success rates. You can go through the different studies you find online and find out a product that can give you success. The categories of products that are in high demand include wearables, drinkware, travel, technology, and writing. So, you can think of a product in these categories. Durability And Usability Don’t go for the cheapest product. You should consider durability as well. Customers will like products that last long. So, make sure that the products are durable. The product must be used regularly as well. In this way, the brand logo and name will always be in front of your eyes, and you will remember the brand better. For example, you can present customers with an umbrella before the rainy season. Customise Giveaways You will find that many people are using similar promotional products. You need to stand out from them, and that’s why you should customise giveaways. For example, you can provide green packaging; that is, use paper bags instead of plastic. You can also provide a wooden USB which will be very helpful. Set A Budget You need to set a budget for buying the promotional products. You shouldn’t go beyond the budget because that way, your expenditure will be high, and you might have to sacrifice the other marketing options. Giving away promotional products is a big campaign for any company. So, you need to plan it well so that there is no problem. You should plan about the number of promotional products that you will distribute, the reason for doing such a thing, and the duration of the campaign. You need to choose the best suppliers for the product you choose.
How To Use Promotional Products Effectively
Businesses use various marketing strategies to promote their products or services. Using promotional products as marketing tools can give good results. Many companies today use promotional products to boost brand image and increase the customer base. Here we are going to discuss how you can use the promotional products effectively. Choose Products For Your Target Market You need to be careful when choosing promotional products. Don’t choose a product that you will like; choose something that your target customers will like. For that, you need to have a good understanding of the target market. For example, prescription pads or pens are often given to doctors. The doctors use these products every day. Integrate With Other Marketing Channels To get the best return on your marketing investment, you need to integrate promotional products with other marketing strategies. The combined effect of it will bring more positive results. There are many ways to do that, for example, using promotional products on social media platforms. You can brand your product with a unique hashtag and motivate the recipients of these products can post pictures of your promotional products on social media platforms like Instagram or Facebook. Calculate Expected ROI Cheap products don’t always give good ROI (return on investment). You should consider how the product will be received by the customers. You should give products that have a good shelf life and are of good quality. The cheap product may not last for long, and it might give a negative image of the product to the customers. Become Goal-Oriented You should have a purpose or goal for using promotional products. For example, the goal can be to improve employee satisfaction, retain customers, or increase brand awareness. You will choose the products accordingly. Also, you need to keep in mind how many products you are offering. Don’t order too much or too little. That way, you will be wasting money. Choose The Right People Don’t just give away the promotional products randomly. Give them to the right people. You should do some research to find out what kind of people will choose your product. Give the products to them as there will be more chance that they will choose your brand. Considering these things will help you to use the promotional products the best way. You will notice that your brand awareness has improved, and you are getting more customers.