Online casinos use various marketing strategies to promote their business, and brand merchandising is one of them. This strategy is low cost and very effective.
Besides providing free bet offers, welcome bonuses, and other types of promotions, these casinos also use brand merchandising. Here are some products that are used for brand merchandising.
Customised Playing Cards
You can give playing cards with the logo and name of your online casino. These cards are very handy and often used by people at home or at parties. They will love to keep a pack of these cards in their brands. When they play with it, the others will also notice your brand.
Slot Machine Pen
This pen will constantly remind the customers how exciting was it to pull the lever to win a jackpot. This pen might motivate them to try out their luck again. You can customize the pen with your logo and special message.
Slot Machine Luggage Tag
This product is very useful when you are travelling. It’s a great brand merchandising product as it can attract lots of people and let them know about your brand. This luggage tag may remind you of your last visit to a casino. Even if you can’t visit one now, it may motivate you to play online casino games.
Roulette Key Chain Holder
Key chain holders are very useful. Whether it’s car keys or home keys, every time you open the door, it will remind you of the brand. Roulette key chain holders can improve brand recognition.
These products are great for brand merchandising. You will find many companies making these products, and you can ask for a quote. These are not very expensive, and so casinos can boost their revenue without having to spend much on this promotional activity.