Brand merchandising is a great approach to build brand image and increase sales. It also helps to retain customers. Many businesses make the mistake of not thinking carefully about the products they are going to pick for brand merchandising. Here you will get tips on choosing the best promotional product for brand merchandising.
Consider The Target Market
You should understand your customers first. It is important to ask questions to know more about them. You should find out their gender, age, interest, job, and income. This will give you an idea about what kind of products they may like and use every day.
You should do thorough research on the various corporate promotional products available in the market. You should find out the popular products that have high success rates. You can go through the different studies you find online and find out a product that can give you success.
The categories of products that are in high demand include wearables, drinkware, travel, technology, and writing. So, you can think of a product in these categories.
Durability And Usability
Don’t go for the cheapest product. You should consider durability as well. Customers will like products that last long. So, make sure that the products are durable. The product must be used regularly as well.
In this way, the brand logo and name will always be in front of your eyes, and you will remember the brand better. For example, you can present customers with an umbrella before the rainy season.
You will find that many people are using similar promotional products. You need to stand out from them, and that’s why you should customise giveaways. For example, you can provide green packaging; that is, use paper bags instead of plastic. You can also provide a wooden USB which will be very helpful.
Set A Budget
You need to set a budget for buying the promotional products. You shouldn’t go beyond the budget because that way, your expenditure will be high, and you might have to sacrifice the other marketing options.
Giving away promotional products is a big campaign for any company. So, you need to plan it well so that there is no problem. You should plan about the number of promotional products that you will distribute, the reason for doing such a thing, and the duration of the campaign. You need to choose the best suppliers for the product you choose.